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Our Reviews

Organic jersey cotton hair towels in multiple bright jewel plain colours – Good Wash Day

What Customers Say About Our Hair Towels

Our award-winning organic jersey cotton hair towels are used by thousands of customers across the UK and worldwide. Designed as a low-friction alternative to traditional terry towels and some microfibre options, they’re suitable for all hair types — including curls, waves and textured hair.

We’re genuinely grateful to everyone who takes the time to share their experience of Good Wash Day. Reviews help other customers make informed choices and help us continue to refine what we do.

We publish all reviews — the positive, the constructive and everything in between — because honesty and transparency matter.

View our verified review statistics, or read Good Wash Day reviews on Etsy, Amazon, Google and Trustpilot.

So comfy!

I bought one of your towels a few months ago for my two daughters and I to share. For years I just used a normal towel which never used to stay on my head. My Good Wash Day towel does up into a turban so well and I end up wearing it for ages as it is so comfy. So comfy in fact, that this morning my teenager washed her hair and walked down the road to the bus stop with the hair towel still on!!!

Thank you very much, I’m very tempted to buy another so we don’t have to share!

Hi Adele, we're thrilled to hear how much you and your family love our towels! Thanks for sharing your fun story. Of course, we think you can never have too many GWD hair towels 😊

Great for my teenagers' heat damaged hair :)

Bought 3 towels, had one already in my gym bag and urgently needed a second one for home. My teenage daughters really wanted one too, something to go easy on their "hair straightener" damaged hair and they love it! Thank you!

Hi Sonia, I'm thrilled to read that your daughters love their towels! Thanks for sharing your experience, and for choosing Good Wash Day, again.

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Good Wash Day
Anonymous
Nice colour and well made but doesn’t work for me

Nice colour and well made but doesn’t work for my hair. I don’t find it dries my hair enough and I find it difficult to wrap around

Thank you for your review Susannah. I'm going to drop you an email because there are many factors that can affect absorption, such as choice of products and whether hair is coloured.

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Good Wash Day
Julie B
Back for a third towel.

I love my two previously bought towels from you that I alternate using and thought I needed a third one when I saw the Blush colour. Great service ordered on Monday & I came back from work today (Thursday) to find it had arrived . I wasn't disappointed the colour is beautiful and I can't wait to use it.
Carla I even take one of my towels with me to my Hairdresser to wrap round my head as I can't imagine having anything else now. My Hairdresser admires it every time.
I was going to order one of those lovely combs you stock, but sadly the pink ones were sold out. Fingers crossed you get some more in. I will keep an eye out for them.

Thank you Julie, it means a lot to know your towels are on such regular rotation and even making guest appearances at the hairdresser’s! Some salons are starting to stock Good Wash Day towels for customers to buy. Finally, the lovely pink combs are back in stock! Have a lovely weekend.

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Good Wash Day
lucy davis

The towels are great quality and do wonders for your hair. Thank you

Lucy, thank you for your lovely words. I'm so glad you're enjoying the towels and that they're working their magic on your hair!

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Angela Cox
I think I’ve just hit 30…. Towels

I’m a superfan! And recently bought the whole family the XL towels to use when we get out of the ice bath. I bought green for me, 2 black ones for the boys, and pink for my daughter. And I think that takes me to 30 towels purchased. They are the perfect gifts for my retreat clients and friends. Love everything about GWD

Thank you for your wonderful support Angela, and for introducing so many people to GWD. I hope you're all enjoying the ice bath!

Best Christmas present!!!

I have the thickest, frizziest, water-holding hair and the difference since using it has been nothing short of jaw-dropping …

It has cut my hair drying time in half

The frizz has definitely lessened

My hair comes out of the towel holding SO much less water

It is an absolute miracle product that also looks fab and feels gorgeous too.

I am sure my hair is falling out less too (hair loss had become a problem in the months leading up to me owning the towel).

I am SO glad I put it at the top of my Christmas list!

Highly recommended! Thank you Good Wash Day 🩷

Jo

Jo, your review genuinely made my day! I’m delighted to hear the towel is working its magic on your hair (our hair sounds similar!)Thank you for trusting Good Wash Day with your Christmas wish list and for sharing your brilliant feedback.

Favourite hair towels

I now have 2 towels. Ultimately I will one day have only these hair towels in my house! My very curly and thick hair is noticeably more formed into its curls after washing and being wrapped in these towels. Great product and company. I strongly suggest you treat yourself to a towel that makes a part of your daily process a pleasure

Thank you so much for your lovely words. It means a lot to know my towels have made your daily routine that bit more enjoyable. Here’s to the dream of a house full of Good Wash Day towels!

Delighted !

Read the reviews and ordered I was disappointed when I opened the parcel as I thought for the price tag it didn’t seem special in any way and instantly regretted not carrying on with my usual tying up of my hair in whatever was near by t-shirts , towel , nightie 😃. 10 years of that habit! BUT after using the towel I was absolutely delighted with it. I have shoulder length very thick frizz prone highlighted hair and this towel absorbed the water so well and left my hair smooth which made blow drying so much easier. It’s a miracle micro towel. Looks great in bathroom dries quickly and no horrid heavy wet towel and random item to deal with Salon finish hair Idea must come from someone who knows the frustrations. Delighted with the purchase and worth the money

Thank you so much for your review Mimi. I know the struggle of grabbing whatever’s nearby to wrap up your hair (I’ve tried a few questionable options myself). I’m so glad the towel won you over and is making life a bit easier. Thank you for taking a chance on Good Wash Day!

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Immy Perrin
A fantastic purchase

I came across the Good Wash Day hair towel through Becci from Hiltingbury Interiors, and I have been blown away. The towel is able to absorb so much water very quickly and is so comfortable to wear I forget I even have it on! Since using this product I have found my hair to be more silky and healthy. I have already recommended it to 3 of my friends, who I am sure will love it as much as I do.

Oh how fabulous Immy! Thank you for your glowing review. I'm so pleased you love your GWD towel, and am really grateful that you're helping me spread the word about my small business.

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Good Wash Day
Lynette
Great for keeping hair in good condition!

Definitely worth switching from microfibre towels to Good Wash Day towels. This is my second purchase as I've noticed no more hair breakage or hair catching in microfibre. I shall continue to use in the future.

Thank you so much Lynette! Thrilled for you and your hair :-)

Fantastic

I have used my GWD hair wrap today and I am absolutely thrilled. I have curly hair cut into a bob and before this purchase, I was underwhelmed with the results. I was confident with my wash routine and application of products as I knew that by wrapping the baby soft towel round my hair, the magic would begin. My curls are frizz free and bouncy. This product has given me the confidence to love my curls. Thank you so much for this creation 👩🏼‍🦱

This makes me so happy Juliet! Thank you for sharing how your feel about your towel.

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Nicole Fraser
Best hair towel ever!

I got a good wash day towel as a birthday present, after my mother in law watched Dragon’s Den and was reminded of my hair struggles. It turned out to be the thing I didn’t even know I needed! I have a LOT of hair and have never been able to fit it into a reasonably sized towel. I wasn’t convinced that this new towel would be any different, but for the first time in my life, I wrapped up my hair after showering and it actually stayed put until I was ready to take it off. Plus my hair was dry enough to brush without making a mess and was a lot less tangled than usual. I don’t think I’ll ever enjoy washing my hair, but I think I’ll no longer dread it, which is quite a big thing. Highly recommended.

What a fabulous review Nicole! Chuffed to bits to read it, and to be part of your new hair washing routine (that you no longer dread!). I am off to bed, a very happy small business owner xx

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Good Wash Day
Sara Hodges
Disappointed

I have been using my towel for a while now. I did not post a review originally because whilst disappointed with the product I appreciate how a negative review can affect a small business. You then invited me by email to post a review, so I did. I am now faced with your response and a useless towel - I reiterate that for my mid length hair, the towel leaves it dripping, yes dripping wet! You suggest that it might be down to products I am using and I am disappointed that you are putting the onus on me. As I said, I have used a number of quick dry towels in the past including an excellent one from the White Company, and this has never been my experience. I believe that the fabric in contact with my hair becomes saturated and therefore unable to absorb further moisture and that is why it doesnt work. I see reading the reviews that I am not the only one expressing this outcome. I wonder if the towel/fabric is just too thin to absorb the amount of water held by my hair - I have persevered but again find myself with my hair wrapped in a second towel to remove the excess water. I am now so fed up that I am going to give my towel to a charity shop and be done with it. But its an expensive mistake and I suggest that a more helpful response from you would be to “look into it further” and/or refund my money. I do not seek a refund because I know how hard it is to run a small business, I also feel it would be helpful to your business to grasp this situation and try to resolve it, as my comments are not in isolation, rather than suggest I change my products. I post this out of frustration at the process you have created and dont doubt that you are well meaning. Maybe Sara Davies can help you out here.

Thank you for coming back to write another review, Sara. I'm sorry you interpreted my previous reply as me putting the onus on you. That wasn't my intention when explaining the factors that can affect a towel's absorbency. I genuinely wanted to help because hair condition, product choice, age, hormones, styling routine and even water type (hard or soft) can all play a role. All of these can fluctuate, too.

If hair is very dry, damaged or coated with heavy products, results generally improve when the towel is paired with the right conditioning and styling products, and I would have happily continued the conversation with you, with the aim of helping you get the best from your towel.

Customer experience is really important to me, and I have added a 'what can affect how the towel works for my hair' Q&A in the FAQs on the website.

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Lindsay

Fabulous- so soft, doesn't pull at all. Perfect for fine hair. Hair was much calmer the next morning, no frizz!

Brilliant Lindsay. Thank you so much for sharing your thoughts!

FINALLY SOFT NATURAL CURLS WITHOUT PRODUCTS

41, and never had soft curls that form naturally like this before. Literally tried every thing - and once I get the hang of tying and the looks my husband gives me when I wear it. I’ll love it even more.
Pillow cases next?

Thank you so much for your review Aimee. There's no right or wrong way to tie the towel! PS your husband will soon get used to it ;-)

Amazing 🤩

I won one of these towels and now I want to buy them for my curly haired friends!

I've used it once and it made such a difference to my curls that I can't wait to use it again 🤩

That's made my smile Kate. So happy to be a part of your wash day routine!

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Natasha Ing
Love it!

I love my towel, find it very very useful when drying my hair and saves extensive use of a hairdryer which is great! 🥰

Thrilled that you love your GWD hair towel Natasha!

Expensive and disappointing

I’ve just left a longer review on TrustPilot.
For me this product is overpriced and it’s not suitable for me. It leaves my short hair flat and soft. I much prefer my microfibre towel which is cheaper and works very well. Being ‘green’ isn’t always better.

Thanks for your review Lizzy. I'm sorry to read you're disappointed. If you want to discuss anything in particular please email hello@goodwashday.com.

My hair is hard work

I have tried so many products for my very curly hair/ frizzy hair , so…. this towel does honestly make a difference !! smoother hair more defined curls. The towel is great for taking on holiday as it folds up so small . Made in GB was also a massive plus for me - well done 👏

Thank you so much for your review Sarah! I can totally empathise with the hard work hair! So I'm very happy that you feel your purchase has paid off. Thanks for apprecatied the ethos of my business too.

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Maureen
Hair changing

My daughter and I both have curly hair and she had recently ditched her straighteners when this was on dragon’s den. I immediately thought we have to try this and ordered some. My daughter tried hers first and was raving, there’s no frizz, and they feel so different to a heavy thick bath towel.
We have not looked back and have just purchased another as a gift.
Thank you.

Thank you so much for your review Maureen. I'm so pleased that you're both happy with your purchases and I appreciate you coming back to buy another as a gift.

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Rachael Elliott
Don’t dry hair!

What am I missing? Received the product, washed it, used it three times now and every time I’ve had to towel dry afterwards as it leaves my hair soaking wet! The material just does not absorb the water??

Definitely not worth the money. Mine will be going in the bin.

Thanks for your review Rachael. There are factors that can affect a towel absorbing moisture from hair, such as porosity, damage, the type of products used (some coat the hair, and need a chelating shampoo to remove them), and whether the water in your area is hard or soft. Having said that, the majority of people find that their Good Wash Day towel reduces drying time. Cotton does absorb water really well (which is why products made from non-organic cotton use soooo much water in production!).

As a business going through B Corp certification, and trying to reduce waste, I would urge you not to put it in the bin! If you don't like it is there someone you can pass it on to?

If you want to follow up on any of the points I've made please do email hello@goodwashday.com.

Chall,'Ange' Angela

Initial reaction, it's a large piece of material , love the colour (teal).
Absolutely love the results after wrapping my hair, it is thick and wavy, and fizzy. Drying is quicker
and no frizz.
I would definitely recommend this product and I'm so glad I learnt all about Goodwashday on Dragons Den.

What a fabulous review to read at the end of a long and busy week Angela! Thank you.

Better than I could imagin!!!

I have wasted money on other things to wrap my hair up in after washing. Never again!!! Not only did it almost dry my hair so I only needed 5 min with a cool dryer but my thinning hair is so much more managable now. The added bonus is they share my eco love of doing the best for the envoroment and people.

Thank you on every level Amy! I so appreciate that you appreciate all aspects of Good Wash Day.