Early on, my research led me to swapping out regular bathroom towels for a more hair-kind option. I bought three, but they were too small, and the colours weren't very appealing. I tried T-shirts, a popular choice, but found them awkward to use. I avoided microfibre towels altogether — they felt rough, synthetic, and not aligned with the kind of product I wanted to create. I couldn't find what I wanted, so I set about creating it.

I knew I wanted Good Wash Day towels to be as versatile as possible. Suitable for all hair types, supportive for those experiencing hair loss, and practical for travel, the gym, the pool or yoga. Because our organic jersey cotton hair towels are lightweight and comfortable, people genuinely use them in all of these ways.

It felt important that those with curly and wavy hair could use our towels to ‘plop’ (you can read about plopping here). I intentionally avoided a traditional turban shape with a button. Twisting hair tightly while wet can create tension, and loops and fasteners can weaken over time.