Eco-Friendly Packaging


The term 'greenwashing' is used to describe the practice of making spurious marketing claims relating to eco-friendly credentials, usually with the intention of misleading consumers and manipulating their buying choices.

It would be easy to assume this is a relatively new concept, but the term was actually coined in the 1980s.

All Good Wash Day towels are made from organic jersey cotton, chosen specifically for environmental, ethical and social factors. (This blog post explains why I didn't opt for bamboo, which is often described as uber sustainable).

Today I want to talk about packaging.

I want my towels to arrive with a bit of a wow factor but I try to keep my packaging to a minimum. From an environmental perspective less packaging will always trump more packaging, whether its eco-friendly or not.

Here are the details:

𝙿𝚘𝚜𝚝𝚌𝚊𝚛𝚍
♻️ Recycled and recyclable card.

𝚃𝚒𝚜𝚜𝚞𝚎 𝙿𝚊𝚙𝚎𝚛
♻️ FSC recycled paper: a mix of either post-consumer or pre-consumer reclaimed paper materials.
♻️ Just the one sheet (not a box stuffed full, as I received recently).
♻️ Compostable (and can be good for your compost pile as it will absorb excess moisture generated by food waste and bioplastics).

𝚂𝚝𝚒𝚌𝚔𝚎𝚛
♻️ 95% sugar cane fibres.
♻️ 5% hemp and linen.
♻️ Biodegradable and compostable adhesive.

𝙴𝚗𝚟𝚎𝚕𝚘𝚙𝚎
♻️ Recyclable card.

𝙿𝚊𝚌𝚔𝚒𝚗𝚐 𝚃𝚊𝚙𝚎
♻️ Soy-based renewable inks.
♻️ 100% recycled FSC-certified paper.
♻️ Water activated.
♻️ Compostable.

𝙶𝚒𝚏𝚝 𝚆𝚛𝚊𝚙
♻️ Recyclable paper.
♻️ Recycled and recyclable card.
♻️ Recyclable envelope.

𝙶𝚒𝚏𝚝 𝚆𝚛𝚊𝚙
♻️ Recyclable paper.
♻️ Recycled and recyclable card.
♻️ Recyclable envelope.
♻️ Biodegradable cotton twine.

In those early weeks of Good Wash Day I spent weeks exploring packaging options. I'm really happy with my choices.


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